geomark/ – The Corporate Design

Our designer of choice, Gabriel Heusser, was so kind as to write this article about our corporate design process as a guest writer. Let’s read his words:

There are these five enterprising young men called Geo Marketing GmbH. Name and people did not match at all. We were lucky that parts of the word “Geomarketing” are “Geo” and “Mark”. Because this is what they actually do; they are marking the world with their brand new web platform concept, which will be launched soon.

Geomark acts mainly in the digital space, what was the inspiration for the colour: a blue, which can only be reproduced on the screen. Together with the dark brown the design has a certain beauty. The chosen fonts Franklin Gothic and Georgia are fitting well, are functional for all Internet applications and, above all, underline the seriousness and power of this young company. The very grid-based layouts give the necessary solidity to survive the coming years.

Good luck, Gabriel Heusser www.studiocmilano.com

Let’s take a look at some slides from the design process: